In 2012, the NFL’s New England Patriots embarked on a journey to deliver in-venue Wi-Fi connectivity to any guest at Gillette Stadium, their home field in Foxborough, MA. At the time the Patriots recognized the shift toward a heightened engagement with digital mediums, and with it the growing expectations of their fan base to stay connected to their mobile devices during games.
Fast forward to 2016, and the Patriots’ initial decision to invest in Wi-Fi for their fans has been validated as countless of other teams have followed suit, but what are the next steps for the team?
We sat down with Fred Kirsch, VP of Content with Kraft Sports Productions and the New England Patriots to discuss mobile connectivity, in-venue technologies, and the fan experience at Gillette Stadium.
When it comes to the experience economy, the Patriots are right in the middle of it; from the moment a fan decides to plan a trip to Gillette Stadium, the experience begins.VP of Content, Kraft Sports Group & The New England Patriots
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